I recently read an article on job titles. I have often wondered what a job title actually means, why do we have them? Why companies change them and create new innovative titles for the same job that could be referred to simply.

I was once told that a quality I possess is not being intimidated by job titles. Which makes me think – should we be? How much do we rely on a job title? Does it make a difference? Can it impact our business?

Job titles and the changes that have recently been made to them have been referred to by Matt Storey, a company Director as ‘poncey’. Do you agree?

When you receive a business card – how often do you take note of the job title? Does this mean you will respond differently to that professional?

Take my job title, I am a proud Director of 360 Employment Evolution. I could also be known as:

  • Administrative Assistant
  • PA to my Co-director
  • Branch Manager
  • Lead Generator
  • Operations Manager
  • Business Development Consultant
  • Recruitment Consultant

So what do I do?

Has creativity confused job responsibilities? Matt Storey explains how he had met a director of a stationery company who had detailed his job description on a business card as “head of paper clips”. Technically he is. The irony of creativity has definitely been met.

Matt Storey does make a good point in his article that the higher the ladder you climb the more comfortable with an identify of your job responsibilities and less worried about your title. Does your job title therefore define you? Or show the direction of your career?

After reading this article I did look into the effectiveness of creativity surrounding a job title and the benefits of it. The article covered a gentleman called Kevin Jackson, whose job title was: Director of Ideas and Innovation. His argument for the flamboyant job title was that it sparks conversation. People wanted to know what it meant. It gave him an opportunity to pitch his position and company, and to engage quickly into a business conversation. Kevin argues that a title can define personal/professional identity.

If you could choose your own job title what would it be? We asked the team at 360 EE:

Sam Ball: Bossing Entrepreneurial Extraordinaire
Sarah Wilson: Director of Recognition and Reward
Chris Buck: Sales, Recruiting and Placement Extraordinaire
Kuldip Kandola: Recruitment Artist